Stripes Thunderstick Packaging

Stripes Thunderstick Packaging

McGarrah Jessee, Austin, Texas, 2008

Description

Juror Notes

Product and packaging come together here. Ka-boom—the taste and the visuals are explosive. It feels authentic and marketed to the appropriate audience: my guess is boys who like fireworks.

Ka-boom! Fireworks for your mouth. All the right moves with type, color and witty copy.

Wonderful! Makes you happy. A mass-market product that has appeal on many levels. Ironic or genuine? It doesn’t matter. It’s just great.

Collections: AIGA 365: 30 (2009)
Discipline: Package design
Format: Package

Credits

Design firm
McGarrah Jessee
Creative director
David Kampa
Designer
Ben Harman
Writer
Michael McCormick
Client
Stripes
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