Quiksilver Pro Puerto Escondido 2009

Quiksilver Pro Puerto Escondido 2009

Quiksilver, Venice, California, 2009

Description

An art package was created to convey the heaviness and history of Puerto Escondido in Mexican surfing, while still being relevant for Quiksilver in 2009. The resulting poster was silkscreened in a traditional two-color gradient and wheat-pasted around the city. Wheat-pasting was carried through to print ads, event signage, web, TV and product. A limited-edition set of 250 posters was available for sale online and at the event.

Juror Notes

Fantastic combination of type and illustration that really captures the spirit and audience of this event.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Posters

Credits

Design firm
Quiksilver
Art director
Scott Richards
Designer
Chris Towery
Illustrators
Natas Kaupas, Randy Noborikawa
Printer
Graham Street Press
Trim size
18 x 24
Quantity printed
250
Client
Quiksilver
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