The Prince
The Prince
The Prince

The Prince

Penguin Group (USA) Inc., New York, New York, 2010

Description

Project brief: I wanted to create a contemporary design that conveyed how Machiavelli’s principles of power could still be applied in the corporate world.

Approach: I was inspired by the simplicity and grandeur of the Fritz Lang movie poster for Metropolis.

Effectiveness: Power is conveyed by the letters sitting on top of a landscape of skyscrapers. Reaching their summits is the ultimate goal.

Juror Notes

This clever homage to a 1920s movie poster for Metropolis is beautifully realized and an inspired choice for this title and author.

Collections: 50 Books/50 Covers of 2010
Discipline: Book design
Format: Book, Book cover

Credits

Design firm
Penguin Group (USA) Inc.
Art director
Paul Buckley
Designer
Jaya Miceli
Illustrator
Jaya Miceli
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