Duluth Trading

Duluth Trading

Planet Propaganda, Madison, Wisconsin , Madison, Wisconsin, 2010

Description

Project brief: We needed a simple, visually striking, entertaining way to tell the stories behind the ingenious solutions in Duluth Trading Company’s signature products.

Approach: A simple, almost crude illustration and animation style felt right for the brand and its audience. This is guy humor, after all.

Effectiveness: The integrated work we did for Duluth had an immediate impact on their sales numbers. It also got publicity from unexpected sources like the Los Angeles Times.

Juror Notes

Huge potential to go viral. Very simple execution, perfectly addressing its market with great humor.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Promotional design and advertising
Format: Advertisement, Animation, Illustration

Credits

Design firm
Planet Propaganda, Madison, Wisconsin
Creative director
Dana Lytle
Copywriter
Andy Brawner
Director
Nate Theis
Animator
Nate Theis
Client
Duluth Trading Company
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