Gain: Design (Re)Invents — AIGA Design and Business Conference
Gain: Design (Re)Invents — AIGA Design and Business Conference
Gain: Design (Re)Invents — AIGA Design and Business Conference
Gain: Design (Re)Invents — AIGA Design and Business Conference

Gain: Design (Re)Invents — AIGA Design and Business Conference

Design Army, Washington, DC, New York, New York, 2010

Description

Project brief: Logo, alphabet and icons to promote the 2010 AIGA Gain Conference.

Approach: Gain: AIGA Design and Business Conference is an annual event featuring provocative thinkers from a wide range of disciplines who inspire and reinvigorate business through design. To communicate the theme of “Design (re)invents,” we branded this year’s conference with an invention that is simple and ingenious: a paper clip.

Effectiveness: The conference was a success—we were there.

Juror Notes

Reinvented the paper clip. Perfect in its simplicity. Took the simple office-supply item and turned it into an iconic typeface for a business conference. Smart.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Brand identity

Credits

Design firm
Design Army, Washington, DC
Creative directors
Jake Lefebure, Pum Lefebure
Art director
Pum Lefebure
Designer
Sucha Becky
Client
AIGA
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