Nick Jr. Brain Boosters
Nick Jr. Brain Boosters
Nick Jr. Brain Boosters
Nick Jr. Brain Boosters
Nick Jr. Brain Boosters

Nick Jr. Brain Boosters

MTV Networks, New York, New York, New York, 2010

Description

Project brief: To drive subscriptions to Nickelodeon’s premium educational service, Boost.

Approach: We created a series of interactive shorts that utilized the service’s key curriculum areas. We commissioned illustrator Christian Northeast for a series of games like those parents would find on the Boost site. The illustration style was chosen to complement the look of the Nick Jr. brand while feeling different enough to establish a unique identity for Boost. The colors and the typography were chosen to help enforce the learning moment.

Effectiveness: The illustration style beautifully complemented the look of the Nick Jr. brand yet felt different enough to establish a unique identity for Boost. The colors and the typography helped enforce the teachable moment.

Juror Notes

So cute. Playful. Perfect for target audiences. Beautiful illustrations.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Promotional design and advertising
Format: Animation, Illustration, Promotion

Credits

Design firm
MTV Networks, New York
Creative directors
Jeffrey Blackman, Matthew Duntemann
Art director
Jennifer Cast
Designer
Christian Northeast
Illustrator
Christian Northeast
Production director
Farrel Allen
Writers
Liza Steinberg, Clark Stubbs
Producer
Jennifer Treuting
Animator
Naree Song
Project manager
Annette Ferrara
Client
Nickelodeon
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