Tantric: Tantric
Tantric: Tantric
Tantric: Tantric

Tantric: Tantric

Maverick Recording Company, Beverly Hills, California, 2000

Description

Tantric’s logo was based on a modified script from the Thai alphabet (handsomely redrawn by young Glen Nakasako). At the desert photoshoot we discovered the band was going au naturel underneath their rented $5,000 leather pants. So we drove into town and found some boxers and giant ladies underwear for them to put on. They chose the ladies underwear (because we “forgot” to tell them about the boxers). That inspired the grunginess of the package.

Collections: AIGA 365: 22 (2001)
Discipline: Package design
Format: Package

Credits

Design firm
Maverick Recording Company
Art directors/designers
Kim Biggs, David Harlan
Photographers
Slow Hearth Studios, Dennis Keeley, Photonica
Typefaces
Garamond, Helvetica
Printer
Ivy Hill Graphics
Fabricator
Specialty
Paper
80 lb. Ivy Hill offset
Software
Adobe Photoshop, Adobe Illustrator, QuarkXPress
Logo
Kim Biggs, David Harlan, Glen Nakasako
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