Big Sir
Big Sir
Big Sir
Big Sir

Big Sir

Sunja Park Design, Los Angeles, California, 2000

Description

The biggest challenge was to make a distinctive package outside of a standard jewel case, but within a very limited budget. I designed a die folder specifically for this piece, then pulled colors from the cover art for the inside panels. There’s just enough information to make it interesting and fun, but the flat areas of color gives the piece a certain confidence. The only restriction really was the budget. The band provided the key art, and the photos were Polaroids. It was a unique project in that all the parties involved—band members, producer, label—were on the same page. The mock-up, which the band kept, is virtually identical to the finished piece. I like the tissue paper booklet pages best. The paper was dead stock from a shop going out of business, and got all creased and smudgey through the press because it was so thin.

Collections: AIGA 365: 22 (2001)
Discipline: Package design
Format: Package

Credits

Design firm
Sunja Park Design
Art director/designer
Sunja Park
Typeface
Gill Sans
Printer/fabricator
Digitek
Papers
Carolina Cover, Gilbert Superase Typewriter Paper
Software
Adobe PhotoShop, QuarkXPress
Client
MooTron Records
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