AM PM Design identity system
AM PM Design identity system
AM PM Design identity system
AM PM Design identity system
AM PM Design identity system

AM PM Design identity system

AM PM Design, Centreville, Virginia, 2000

Description

The purpose of this project was to update an existing identity by embracing a new philosophy of transition, mobility and forward thinking while maintaining the company name. The original mark was an icon combination of a sun and moon representing day and night to represent AM PM Design. The new mark consists of three individual circles that illustrate the transition from sun to moon in a vertical plane. It was a challenge to introduce the new mark to our existing clients without causing confusion or concern. That vehicle of introduction came from the mark itself—a mobile of the three circles that represent the new mark.

Collections: AIGA 365: 22 (2001)
Discipline: Brand and identity systems design
Format: Stationery

Credits

Design firm
AM PM Design
Designer/writer
Tamera Lawrence
Typeface
Meta
Printers
L.J. Cowie Company, C&R Printing
Papers
Crane’s Cover Fluorescent White, Crane’s Writing Unwatermarked Fluorescent White, Crane’s #10 Square Flap Fluorescent White
Client
AM PM Design
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