BP Amoco Merger identity system
BP Amoco Merger identity system
BP Amoco Merger identity system
BP Amoco Merger identity system
BP Amoco Merger identity system
BP Amoco Merger identity system
BP Amoco Merger identity system

BP Amoco Merger identity system

Landor Associates, San Francisco, California, 2000

Description

British Petroleum (BP) and Amoco merged in 1998 to form BP Amoco, which went on to acquire ARCO and Burmah Castrol. We recommended that BP be the name of the newly merged company: bold people, better products, big picture, beyond petroleum. The lowercase logotype makes a break from the past and is more modern, open and friendly. We also developed a symbol that communicated BP’s commitment to environmental leadership and the development of alternative energies. The Helios mark reflects BP’s determination to create products and services that respect human rights and the natural environment. The interlocking parts of the Helios mark form one vibrant whole, symbolizing the collective power of the individual companies coming together. The symbol also resembles the sun, a priority in BP’s search for new sources of energy.

Collections: AIGA 365: 22 (2001)
Discipline: Brand and identity systems design
Format: Brand identity, Logo

Credits

Design firm
Landor Associates
Creative directors
Margaret Youngblood, Nancy Hoefig, Courtney Reeser
Senior brand strategist
Peter Harleman
Design director, environments
David Zapata
Design director, interactive
Brad Scott
Designers
Cynthia Murnane, Todd True, Frank Mueller, Michele Berry, Cameron Imani, Ivan Thelin, Ladd Woodland, Maria Wenzel
Writers
Jane Bailey, Susan Manning
Account director, Interactive
Wendy Gold
Project management
Greg Barnell, Stephen Lapaz, Bryan Vincent
Realization
Russell DeHaven
Client
BP Amoco
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