Insurance magazine cover
Insurance magazine cover
Insurance magazine cover
Insurance magazine cover
Insurance magazine cover
Insurance magazine cover

Insurance magazine cover

goodesign, New York, New York, 2000

Description

The client wanted to publish a literary journal of new works of poetry and prose that did not look like existing literary journals on the market. The client also wanted the journal to look consistent as a series, like a collection of encyclopedias. This being the premiere issue, we took the name as inspiration and decided to give it the look of a 1950s insurance salesman, complete with plain brown suit. Following issues will have a similar design, each with its own color. The budget for this project was tight, so production was low tech. The printer offered to donate leftover paper from another job, however the only uncoated available was cream. Originally we had envisioned a soft white, but the shade of brown we chose ended up working well to enforce the worn aesthetic of the journal.

Collections: AIGA 365: 22 (2001)
Discipline: Editorial design
Format: Magazine

Credits

Design firm
goodesign
Art director/designer
Diane Shaw
Typefaces
Akzidenz Grotesk, Linotype Didot
Trim size
6 1/2 x 8 3/4
Printer
Intel Printing
Software
QuarkXPress
Publisher
Each Press
Editors
Kostas Anagnopoulos, Chris Tokar
Client
<em>Insurance</em> magazine
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