Spoon poster

Spoon poster

Planet Propaganda, Madison, Wisconsin, 2000

Description

The design problem was to create a poster that promoted a concert at the University of Wisconsin by the band Spoon. Taking cues from one of the band’s songs, “The Fitted Shirt,” which speaks of longing for simpler times, the vintage illustration of the shirt was an easy choice. The intentional disconnect of the image of a shirt and the word “Spoon” ultimately made this poster memorable to students and faculty. The poster had to be created on almost no budget, and was limited to two colors to be screen printed. Since I was allowed total creative freedom, the end product was consistent with the original concept.

Collections: AIGA 365: 22 (2001)
Discipline: Promotional design and advertising
Format: Posters

Credits

Design firm
Planet Propaganda
Designer
Michael Byzewski
Typeface
Helvetica
Trim size
19 x 25 inches
Printer
Aesthetic Apparatus
Paper
French Construction Steel Blue
Software
Adobe Illustrator, Adobe PhotoShop
Client
University of Wisconsin
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