Prada Store kiosk
Prada Store kiosk
Prada Store kiosk
Prada Store kiosk
Prada Store kiosk
Prada Store kiosk
Prada Store kiosk

Prada Store kiosk

R/GA, New York, New York, 2000

Description

R/GA designed kiosks that would enable Prada to promote its new line of skin-care products. The goal was to compose a complete yet utterly simple environment that included the following distinct areas: “Learn,” “Diagnose,” “Search” and “Print.” The result is a minimalist design and a groundbreaking user interface. The in-store kiosks enable customers to make more informed product choices, self-diagnose their skin-care needs and learn about Prada’s skin-care system. The user is able to select products and print a personal profile from the kiosks, which are located in flagship stores in Tokyo, London and New York.

Collections: AIGA 365: 22 (2001)
Discipline: Information design
Format: Interaction

Credits

Design firm
R/GA
Producer
Anja Ludewig
Associate creative director
Vincent Lacava
Art director
Vander Ray McClain
Senior designer
Lesli Karavil
Junior designers
Jesse McGowan, Dieter Weichman
Production artist
Kohsuke Yamada
Account director
Matt Howell
Account manager
Andrew Rodbell
Senior interaction designer
Ted Metcalfe
Programmer
John Jones
Production coordinator
Sheila Dos Santos
Senior test engineer
Diane Lichtman
Client
Prada
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