MTV’s “So Cal Summer”
MTV’s “So Cal Summer”
MTV’s “So Cal Summer”
MTV’s “So Cal Summer”
MTV’s “So Cal Summer”
MTV’s “So Cal Summer”
MTV’s “So Cal Summer”

MTV’s “So Cal Summer”

MTV Networks, New York, New York, 2000

Description

The MTV Beach House relocated to San Diego for summer 2000. Since Southern California youth culture has a very specific vibe, we thought it would be distinguishing to show a 15-second moment that would occur on a normal summer day in the life of a SoCal youth. This particular spots were about a group of surfer friends driving down the Pacific Coast Highway looking for some good waves and also “tuning in” to check out what is playing on the radio, and a young adult roller-skating down the boardwalk with headphones on while listening to her favorite tunes.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Motion graphic, Promotion

Credits

Design firm
MTV Networks
Creative director
Jeffrey Keyton
Design director
Romy Mann
Director/art director/senior producer
Jennifer Roddie
Designer
Assaf Cohen
SGI animation
Emily Wilson
Director of photography
Mike Piscitelli
Editor
Todd Antonio Somodovilla
Sound designer
Malcolm Francis/Popular Beat Combo
Software
Avid, After Effects, Soft Image
Client
MTV Networks
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