Espace GO Branding
Espace GO Branding
Espace GO Branding

Espace GO Branding

Cossette / Identica Branding & Design, Montreal, Quebec, 2009

Description

ESPACE GO is a feminist avant-garde theater, the only one in Montréal with a variable geometry room. To celebrate the 30th anniversary, the management wanted to rejuvenate its image. They changed the two round letters (GO) into square-shaped letters to better illustrate the stage/backstage reality and the ability to reinvent the boundaries of theater. Colors give a third dimension to the work.

The 2009–2010 posters reveal the richness of the new identity, giving all the attention to the actress’ roles while leveraging the identity’s many dimensions. Colors, shapes and typography boldly anchor the new identity in the Montréal theater scene.

Juror Notes

Great portraits. Well handled with nice color and clean type.

Smart and bold logo identity. Great use of copy lines and organization name in headlines. Bold, clean typography.

Collections: AIGA 365: 31 (2010)
Discipline: Brand and identity systems design
Format: Logo, Posters

Credits

Design firm
Cossette / Identica Branding & Design
Creative director
Barbara Jacques
Art director
Olivier Caron
Designers
Olivier Caron, Caroline Gilbert
Photographer
Carl Lessard
Production artists
Nathalie Boucher, Daniel Cartier
Client
Théâtre ESPACE GO
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