Herman Miller
Herman Miller
Herman Miller
Herman Miller
Herman Miller
Herman Miller
Herman Miller
Herman Miller

Herman Miller

Hello Design, Culver City, California, 2009

Description

Herman Miller partnered with Hello to form a digital strategy and design a new web site embracing the brand idea of “for a better world around you.” The visually driven website incorporates a flexible modular layout that accommodates interactivity, research and tools while weaving in storytelling with videos and a Discover blog of Herman Miller’s insights and stories on how they work “for a better world around you.”

Juror Notes

The site represents the brand values while reaching beyond the main audience group with excellent layout and photo editing. The additional design components available to architects and designers add invaluable experience.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Website

Credits

Design firm
Hello Design
Creative directors
David Lai, Hiro Niwa
Art director
Sung Hean Baik
Designer
Hajime Himeno
Interactive designers
Eunice Oh, Christine Yu
Developer
Justin Blackwell
Producers
Scott Arenstein, Szu Ann Chen
Project manager
Barry Chiang
Client
Herman Miller
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