el hawa collection catalogue
el hawa collection catalogue
el hawa collection catalogue
el hawa collection catalogue
el hawa collection catalogue
el hawa collection catalogue

el hawa collection catalogue

Lara Assouad Khoury, Beirut, Lebanon, 2009

Description

Maison Rabih Kayrouz is a boutique couture atelier known for its great attention to detail and hand-sewn finishings, rich lush mixtures of fabric and texture, and a whimsical smile-in-the-mind attitude to couture.

The catalogue was designed as a small box of loose sheets reminiscent of photo-paper boxes. An intimate viewing of the collection allows the client to spread out the images and see more than one at a time. The mix of paper (to recall the subtly different textures of fabric in the collection) and printing techniques (letterpress for the box lid and introductory pages and offset for the photographs and windmill sheets) creates a rich visual and tactile experience similar to wearing a Maison Rabih Kayrouz garment.

Juror Notes

This promo for a boutique couture designer feels intimate, which I can only imagine reflects the attention to detail found in the design itself. The photographs are beautiful and cohesive. The subtle consideration in packaging, material and printing and the quiet, poetic voice of the typography make this a uniquely memorable piece.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Catalogue

Credits

Design firm
Lara Assouad Khoury
Designer
Lara Assouad Khoury
Printer
Dots
Printing method
Letterpress, offset
Paper
Fabriano Accademia, 200 gsm; parchemin natural, 120 gsm; offset 170 gsm
Typeface
Lexicon
Client
Maison Rabih Kayrouz
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