8 Fish

8 Fish

Logoworks by HP, American Fork, Utah, 2009

Description

The client approached Logoworks looking for an identity for a fast-casual restaurant serving a range of professionals. The restaurant’s hook is that it carries eight different types of fish. They were looking for a stylized, hip logo to serve as a springboard for their marketing efforts.

Juror Notes

I love that it took reading the name for me to see fishes 5 through 8.

Collections: AIGA 365: 31 (2010)
Discipline: Brand and identity systems design
Format: Logo

Credits

Design firm
Logoworks by HP
Designer
Jerron Ames
Client
8 Fish
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