The Holiday Bus Drive
The Holiday Bus Drive
The Holiday Bus Drive
The Holiday Bus Drive
The Holiday Bus Drive
The Holiday Bus Drive
The Holiday Bus Drive

The Holiday Bus Drive

Zeus Jones, Minneapolis, Minnesota, 2009

Description

For the holidays, we ran a fundraiser with our friends at Puny Entertainment to raise $7,000 to send the kids at Green Central school on a field trip. Not knowing what kind of response we’d get, we built a website to tell the school’s story and offered three ways for people to contribute. Along with a website and animated video, we created physical drop boxes, buttons and stickers to support the program in the real world. In the end, we exceeded our fundraising goal and were able to send the entire school on a field trip.

Juror Notes

Nice to see nonprofit projects look to design to carry their message. This one should appeal to all ages.

Great branding consistency across media formats. Well-integrated campaign. Great design and execution. Appropriate creative concept and solution for target audience.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Animation, Website, Artifact

Credits

Design firm
Zeus Jones
Designer
Celeste Prevost
Production director
David Annis
Content strategists
Christian Erickson, Sarah Jones
Client
General Mills
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