The Rhode Island Community Food Bank asked us to recruit younger, educated, tech-savvy and wealthy donors to replace their check-writing, once-a-year, older and poorer existing base. The challenge of getting through to this new audience was summarized by their perception that nothing could end hunger in Rhode Island. With some smart thinking and an intellectual about-face, this problem was redefined as the solution, which empowered us to act on it.

Read the full case study with juror comments here: [http://www.aiga.org/case-study-nothing/]

This is a very smart, inventive way to catalyze action around an important problem. Through the use of real physical props—empty cans in a grocery store context—the reality of hunger is made more immediate and actionable to those who might help address the problem. Great concept. —Brad Johnson