Waves of Color (high-denomination postage stamps)
Waves of Color (high-denomination postage stamps)
Waves of Color (high-denomination postage stamps)
Waves of Color (high-denomination postage stamps)
Waves of Color (high-denomination postage stamps)
Waves of Color (high-denomination postage stamps)

Waves of Color (high-denomination postage stamps)

Antonio Alcalá, Alexandria, Virginia, 2012

Description

The goals of this project were determined by the United States Postal Service (USPS). They asked for the following:

-A new $2 stamp design to replace a 15-year-old design that depicted a bobcat.
-A design that might take advantage of more ink colors and printing methods than is usually available for stamp issues.
-A design that somehow reflects the stamp’s status as a higher-than-usual denomination.

The audience for this project was all United States Postal Service customers. Although the high-denomination product would be used most often by businesses shipping small packages, it was one component of a larger stamp program, serving as part of the United States of America’s brand both domestically and internationally. Therefore, it had a much larger intended audience.

Read the full case study with juror comments here: [http://www.aiga.org/case-study-waves-of-color/]

Juror Notes

National attitudes toward art and design are reflected in a country’s currency and postage stamps, which are also a form of currency. U.S. currency currently embodies our worst national dysfunctions, to the point that I am almost embarrassed to carry cash. Our stamps aren’t far behind. This high-denomination series is a stunning exception. Necessarily complex in form but elegantly simple in execution, these designs are abstract yet absorbingly contemplative, suggesting that we may yet be a graceful, modern nation. —Christopher Simmons

Collections: Justified (2013)
Discipline: Corporate communications design
Format: Case study, Stamp

Credits

Art director
Antonio Alcalá
Client
United States Postal Service
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