Loud {Bruyant} Hybrid Commodity

Loud {Bruyant} Hybrid Commodity

OrangeFlux, Fabrizio Gilardino, Wheaton, Illinois, 2001

Description

Loud {Bruyant} is a theoretical and visual reflection on the role of graphic design.

Fabrizio Gilardino: My essay, Catastrophe Au Salon Macao, is both a political statement and an aesthetic one. I wanted to be as far away as possible from the classic coffee-table book on graphic design: nice to look at and convenient to forget when clients call. It is also a fulfillment of our desire to create hybrid products.

OrangeFlux: Such products fuse design, art, music and literature to create a new expression. For Esperanto Marmalade, we each played‚ graphic instruments on a long scroll, improvising as the music moved us. It became our visual recording‚ a live graphic jam session.

Collections: 50 Books/50 Covers of 2001
Discipline: Book design
Format: Book

Credits

Design firms
OrangeFlux, Fabrizio Gilardino
Creative director
Fabrizio Gilardino
Designers
Matt Fey, Steve Gariepy, Fabrizio Gilardino, Kristina Meyer, Ed Wantuch
Illustrators
Steve Gariepy, Fabrizio Gilardino, Ed Wantuch
Photographers
Kristina Meyer, Ed Wantuch
Production coordinator
Fabrizio Gilardino
Trim size
8 x 9 1/2 inches
Pages
48
Quantity printed
600
Typefaces
Clarendon, Samuel, Univers
Printer
Ginette Nault et Daniel Beaucaire Imprimeurs
Binding method
Perfect-bound
Jacket designer
Fabrizio Gilardino
Jacket printer
Julie Doucet
Authors
Fabrizio Gilardino, OrangeFlux
Publisher
L’Oie de Cravan
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