1995-96 K-2 Snowboards Catalogue
1995-96 K-2 Snowboards Catalogue
1995-96 K-2 Snowboards Catalogue

1995-96 K-2 Snowboards Catalogue

Modern Dog, Seattle, Washington, 1995

Description

How would a snowboarder who is inherently interested in snowboards present dry product specs and other technical information in a catalogue? The designers thought it would be fun to put themselves in the consumer’s shoes. They cut spec charts out of a more conservatively designed catalog and hand-pasted them in a collage. Hand-lettering and illustration loosen things up, while hidden graphic surprises entice the reader to look again and again.

Collections: Information Graphics: Design of Understanding
Discipline: Information design
Format: Catalogue, Information graphic

Credits

Design firm
Modern Dog
Art directors
Modern Dog Staff, K-2 Snowboards
Designers/illustrators
Vittorio Costarella, George Estrada, Robynne Raye, Michael Strassburger
Photographers
Eric Berger, Jimmy Clarke, Jeff Curtes, Aarron Sedway, Reuben Sanchez
Printer
Valco
Paper
Simpson Evergreen
Client
K-2 Snowboards
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