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Design Category
Brand and identity systems design, 2004
Design firm
Commercial Artisan (Indianapolis, Indiana)
Collection
(2005) AIGA 365: 26
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This letterhead design for our accountant is a visual play on the IRS forms that she and her clients are all too familiar with. Our attempt to bring some humor to an otherwise bone-dry arena has unintentionally brought created an element of panic to for some mailing recipients, who mistakenly believed they were being contacted by the government. On further inspectionWhen they looked more closely, most were amused and happy to be in on the joke.