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Design Category
Brand and identity systems design, 2004
Design firm
Powell (New York, New York)
Collection
(2005) AIGA 365: 26
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The design problem was to create an identity and stationery system for a public relations company.
Public relations is an industry that relies on the ability to gather and disseminate information quickly, so the design approach we chose was to use only the information necessary to facilitate communication. The over-sized phone numbers and simple layout speak to this.