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Design Category
Corporate communications design, 2004
Design firm
Howry Design Associates (San Francisco, California)
Collection
(2005) AIGA 365: 26
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With the investor audiences in mind, we sought to educate people about the high prevalence of sexual dysfunction in both men and women, and to show that Vivus is a pioneer in this field and how its pipeline of products will treat these conditions.
Our approach was to use images of an eclectic and humorous mix of people engaged in mundane acts to help reinforce the fact that many people are suffering from some form of sexual dysfunction.