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Mural, Genealogy of Speed

Design Category
Corporate communications design, 2004
Design firms
Nike Brand Design (Beaverton, Oregon), Big-Giant (Portland, Oregon)
Collection
(2005) AIGA 365: 26
Description

In exploring the history of speed for our Speed 2004 initiative, we discovered that we had a pretty rich history ourselves. The “Genealogy of Speed” mural traces Nike's pursuit of speed back to the beginning, before the company was even founded, revealing the expanding family tree of product milestones that led us to where we are today.

Credits
Creative directors: Greg Hoffman (Nike Brand Design), Derek Welch (Big-Giant)
Design director: Paul Tew (Nike Brand Design)
Art director: Jeff Dey (Nike Brand Design)
Designers: Peter Stevens (Big-Giant), Keith Warner (Big-Giant)
Production coordinator: Jeff Thornburgh (Nike Brand Design)
Copywriters: Cory Hansen, Jennifer Kabot, Dennie Wendt (Nike Brand Design)
Client: Nike, Inc
Juror Notes

4