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Design Category
Corporate communications design, 2004
Design firm
Paprika (Montreal, Quebec, Canada)
Collection
(2005) AIGA 365: 26
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Like most government agencies, the NFB works within tight budgetary constraints. Even so, we felt we could produce an annual report that was equal to the NFB’s world-renowned reputation for creativity in the film and animation industry.
We totally revised the look and format of their annual report, transforming what used to be a black-and-white 120-page tumble file book into three distinctive documents reunited by a sleeve: a 288-page report of activities; a 288-page display of NFB productions and coproductions; and finally a DVD presentation of the organization.
Our breakthrough approach was to make common visual bilingual sections so we could present more productions. It’s a highly refined design, where the information is carefully organized to effectively give this respected government organization the unmistakable image of creativity it so truly deserves.