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Design Category
Corporate communications design, 2004
Design firm
Stone Yamashita Partners (San Francisco, California)
Collection
(2005) AIGA 365: 26
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To celebrate Gap Inc.’s 35 years in business while introducing the direction, purpose, values and behaviors that would steer the company through the next 35 years, we designed a book to be distributed to all employees. The intimate size, inviting illustrations and warm color palette resulted in a book that honored the soul and history of the company while inviting employees to be part of the journey.