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Design Category
Editorial design, 2004
Design firm
The Pushpin Group (New York, New York)
Collection
(2005) AIGA 365: 26
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I understand that it is important to educate clients in design and designers in business. However, the “Project Statement” questionnaire suggests that the value of design is tied to relevance to the goals of business/profits. I thought that the mission of the AIGA is to raise the level of good design. Am I missing something?