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Design Category
Package design, 2004
Design firm
Igawa Design (Long Beach, California)
Collection
(2005) AIGA 365: 26
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Since most high-end road bike pedals are just laid out on a shelf in a glass case, it was essential that this packing convey a high-end appeal. Using the product itself as inspiration, we kept the design minimal. The translucent molded plastic made it easy to create the illusion that the pedals were floating in space. Product copy and specs were placed on the bottom of the package, while branding was achieved by putting the logo on the center of both the back and front panels.