AIGA Design Archives

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Design Category
Information design, 1985
Design firm
Welti & Rose Advertising, Inc.
Collection
(1986) Functional Graphics

Description

The catalogs were designed with retractable hangers to fit a desktop reference file. The reference file was designed for mailing with the first catalog; updated catalogs are published semi-annually.

Credits
Art director: Theo Welti
Designer: Jacqueline Rose
Jacket designer: Bob Conrad
Typographer: IBM (In-house typesetting)
Writer: IBM
Printers: S.D. Scott Printing Co., Inc., Herst Lithograph, Inc.
Client: IBM Corp. National Accounts Div.