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Design Category
Package design, 2004
Design firm
Planet Propaganda (Madison, Wisconsin)
Collection
(2005) AIGA 365: 26
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Candinas Chocolatier is an artisan chocolate maker. Therefore, the packaging needed to reflect the unique quality of the chocolates and appeal to those looking for something special—not simply a tasty sweet, but a chocolate experience.
The packaging of the chocolates plays a big part in the experience. Right away, a decision was made to reject the stereotypical glossy black and/or gold chocolate packaging. Instead, Candinas’ packaging needed to have a thoughtful construction and feel that related to the high quality of their chocolates. Opening the packaging needed to feel like opening a special gift.
The structure of the box was carefully considered. The materials had to have a tactile feeling to imply the richness in the chocolates. Die cuts and sleeves, enhanced with layered contrasting patterns, create a textured feel to complement the complex flavors of the chocolates.