AIGA Design Archives

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Design Category
Package design, 2004
Design firm
Sagmeister, Inc. (New York, New York)
Collection
(2005) AIGA 365: 26

Description

The cover of the new album by the Austrian analog/digital musician Hans Platzgummer succeeds in producing a hovering underwater atmosphere. Appropriately for this quiet but very aware soundscape, we designed a somewhat abstract underwater world, utilizing the existing structure of the maxi single packaging to its full potential. The full album came with a sticker sheet featuring a whole array of humble creatures, giving the viewer/listener the possibility of converting the album cover and creating their own individual version of a submerged world.

Credits
Art director/creative director: Stefan Sagmeister
Designer/illustrator: Matthias Ernstberger
Production artist: Matthias Ernstberger
Printers: Universal Records, Austria
Printing method: Offset / die-cut
Paper: Matte-coated board
Fabricator: Universal Records, Austria
Manufacturer: Universal Records, Austria
Client: Universal Records, Austria