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Design Category
Package design, 2004
Design firm
Wieden+Kennedy (Tokyo, Japan)
Collection
(2005) AIGA 365: 26
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W+K Tokyo Lab is a new music-label concept launched by Wieden+Kennedy Tokyo. Embracing the concept of “hybrid,” our mission is to provide new experiences that can only be created in Tokyo through a unique global mix of music, visuals and other forms of creative expression, on DVD and CD.
Takagi Masakatsu’s cloth-covered Rehome was inspired by the process and chaos of remodeling the home in which Takagi grew up in Kyoto. His second release, COIEDA, uses a simple portrait and no-frills design, echoing this album’s acoustic and elemental direction. DJ Uppercut’s Pieces is a “toy-in-a-box” package, containing literal “pieces” of the artist as an electronic one-man-band robot in a futuristic, sci-fi Western diorama, battling through his adventures with music as his weapon. Hifana’s Fresh Push Breakin’ is a strange and playful world of duality between the beat duo’s “good” and “bad” alter egos.
W+K Tokyo Lab is about discovering souls who have a craving to express, and together experiment in new areas while searching for an appropriate medium for the expression.