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Design Category
Promotional design and advertising, 2004
Design firm
Barretto-Co. (San Francisco, California)
Collection
(2005) AIGA 365: 26
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The brand image of the client, born in a manger in the Middle East, has been slowly blanched via localized rebrands. Brown Jesus is an ongoing public-awareness campaign striving to reclaim what was most likely the true color of Jesus’ skin: PMS 1545.