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Design Category
Promotional design and advertising, 2004
Design firm
Nike Brand Design (Beaverton, Oregon)
Collection
(2005) AIGA 365: 26
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How do you make a campaign about speed relevant to a crowd that doesn't follow sports? You enlist the world's most forward-thinking video artists and allow them to explore the concept themselves. The accompanying posters were designed as both a companion piece to the video compilation and a commemorative of the campaign itself.