AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Promotional design and advertising, 2004
Design firm
Visual Arts Press, Ltd. (New York, New York)
Collection
(2005) AIGA 365: 26

Description

I found the line “Thinking that life will be better in the future is stupid. I have to live now” under the heading “Things I have learned in my life so far” in my diary. The client graciously agreed to use it on the poster advertising the School of Visual Arts in New York.
An entire life cycle of caterpillars and butterflies lives within the twigs.

Credits
Creative director: Silas H. Rhodes
Designer: Sagmeister, Inc.
Printer: Pike’s Peak Litho
Printing: Offset
Paper: 80 lb. mural coated blueback wet-strength Azul OF (Blue) for screen-print and offset
Manufacturers: Aconda Mills, Spain
Typeface: Handwritten
Client: School of Visual Arts