This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 2004
Design firm
Wieden+Kennedy (Tokyo, Japan)
Collection
(2005) AIGA 365: 26
|
W+K Tokyo Lab is a new music label concept launched by Wieden+Kennedy Tokyo. W+K Tokyo Lab is about being in Tokyo now, using the power of Tokyo to attract the most innovative creative collaborators from around the world. Embracing the concept of “hybrid,” our mission is to provide new experiences that can only be created in Tokyo through a unique global mix of music, visuals and other forms of creative expression, on DVD and CD. Afra's “Digital Breath” triggers an organic genesis to create an enchanted forest-a Shangri-la of flora and fauna revealed by the sunrise. Simply, it is about good music, fresh visuals and new concepts of creative expression.