AIGA Design Archives

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Design Category
Typographic design, 2004
Design firm
Hoefler & Frere-Jones (New York, New York)
Collection
(2005) AIGA 365: 26

Description

Many decorated typefaces are either decidedly stodgy or insufferably hip. In developing Cyclone, we identified one of the culprits-six letters whose design can dramatically polarize the disposition of a typeface. Cyclone includes alternates for each of these characters, whose addition allows the face to appear either solemn and commanding or exuberant and spry.

Credits
Creative director: Hoefler & Frere-Jones
Art director: Jonathan Hoefler
Client: Hoefler & Frere-Jones