AIGA Design Archives

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Design Category
Promotional design and advertising, 2000
Design firm
PMH
Collection
(2001) AIGA 365: 22

Description

The goal of this series of ads was to evolve Target’s “Sign of the Times” branding campaign into print. We decided to take Target’s red-and-white world outside, adding blue sky and pool water.

Credits
Art directors: Minda Giralnek (Target), Dave Peterson (PMH)
Print production: Gary Tassone
Photographer: Meyers Robertson
Associate creative director/copywriter: Amie Valentine
Client: Target Corporation