This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Typographic design, 2004
Design firm
Sagmeister, Inc. (New York, New York)
Collection
(2005) AIGA 365: 26
|
I am just following this tradition with “Trying to look good limits my life.” The title of this work (and its content) is among the few things I have learned in my life so far (some of the others are: having guts always works out for me; and everything I do always comes back to me).
Broken up into five parts—Trying/to look/good/limits/my life—and displayed in sequence as typographic billboards, the message works like a sentimental greeting card left in the park.