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Design Category
Book design, 2004
Design firm
Archetype Press/Art Center College of Design (Pasadena, California)
Collection
(2005) 50 Books/50 Covers of 2004
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The contemporary educational setting at Archetype Press is not geared toward turning out letterpress printers; rather, it is an experimental typographic workshop in which students study the prototypes of digital letterforms. It exposes them not only to history, but also to the interpretive possibilities of communication by enhancing their ability to understand the relationship of language and imagery. After learning the rudiments of letterpress, the students participate in a collaborative book project. Each student contributes an individually designed page based on a single theme. Past publications have addressed the works of traditional and contemporary writers, language and typography, as well as relevant cultural and social issues. For Phrases and Philosophies, 38 design students were asked to select and typographically interpret one epigram from an Oscar Wilde work housed in the William Andrews Clark Memorial Library of UCLA. All books are available for purchase. Revenue from the sale of the books helps support future editions.