AIGA Design Archives

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Design Category
Book design, 2004
Design firm
Green Dragon Office (Los Angeles, California)
Collection
(2005) 50 Books/50 Covers of 2004

Description

A maximal amount of minimalism: this book contains biographical essays on 40 or so artists, along with images of their work and a set of scholarly essays concentrating on different aspects of this work from the ’60s and ’70s. The problem with a book like this is the fact that most readers need an entry point into what is a very dense collection of information and interpretation, and we tried to build in spaces in the book for readers to be able to dip in and out of with ease. The other really interesting problem was the cover: how to make a cover out of a reproduction of a magazine cover, one that ended up providing the title for the exhibition. The slightly transparent silk-screening of the new title on top of the old title of the magazine on the cover works to clarify the difference between the new title and its source.

Credits
Art director/creative director: Lorraine Wild
Designers: Robert Ruehlman, Stuart Smith
Jacket designer: Green Dragon Office
Photographer: Various
Production coordinator: Lisa Mark
Picture editor: Ann Goldstein, et al.
Author: Ann Goldstein, et al.
Editor: Jane Hyun
Publisher: Museum of Contemporary Art, Los Angeles
Trim size: 8 3/4 x 11 inches
Pages: 452
Quantity printed: 6,350
Compositor: Green Dragon Office
Typeface: Officina Sans
Printer: Dr. Cantz’sche Druckerei
Jacket printer: Dr. Cantz’sche Druckerei
Papers: Werkdruck, Colorit, Luxosatin
Binding method: Hardcover, paperback (sewn)