AIGA Design Archives

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Design Category
Book design, 2004
Design firm
Green Dragon Office (Los Angeles, California)
Collection
(2005) 50 Books/50 Covers of 2004

Description

This book contains one long, highly readable essay focused on Ruscha’s use of photography as reference for his paintings, drawings and prints, and on his development of his photographic books. A large number of photographs are reproduced at true size. Also, the book is printed in CMYK, even though almost all the originals are in black and white; this enabled us to capture the tonal differences between different printing papers that Ruscha utilized over the years. The book’s typography makes a slight reference to the very American, very pop nature of Ruscha’s work.

Credits
Art director: Lorraine Wild
Designer: Robert Ruehlman
Jacket designer: Green Dragon Office
Photographer: Ed Ruscha
Production director: Rachel De W. Wixom
Production coordinator: Rachel De W. Wixom
Author: Sylvia Wolf
Editor: Miranda Banks
Publisher: Steidl Publishing
Trim size: 8 x 11 inches
Pages: 292
Quantity printed: 7,800
Typefaces: Century Expanded, Trade Gothic, Cooper Black
Printer: Steidl
Binding method: Hardcover (three-piece)