AIGA Design Archives

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Design Category
Book design, 2004
Design firm
Chip Kidd Design (New York, New York)
Collection
(2005) 50 Books/50 Covers of 2004

Description

This is basically the first assignment everyone gets in Typography 101 (or at least the one I got): “Give a piece of typography appropriate form based on its content.” Very simple. Since it’s a book about engineering, I included a graph-paper pattern to enhance the effect. I like best that it looks like a boil longing to be lanced.

Credits
Creative director/designer: Chip Kidd
Jacket designer: Chip Kidd
Production director: Andy Hughes
Author: Henry Petroski
Editor: Ashbel Green
Publisher: Alfred A. Knopf
Trim size: 6 1/4 x 9 3/8 inches
Pages: 288
Quantity printed: 10,000
Compositor: North Market Street Graphics
Typeface: HTF Champion
Printer/binder: Berryville Graphics
Jacket printer: Coral Graphics
Paper: Hammermill off-white 80 lb. coated, matte film
Binding method: Sewn