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Design Category
Book design, 2004
Design firm
Fabrica (Catena di Villorba, Italy)
Collection
(2005) 50 Books/50 Covers of 2004
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Fabrica 10 is a self-conceived visual journey through the past 10 years of activity of Fabrica, the Benetton research center on communication. Ten years of ideas, projects, people, events and experiments in fields ranging from cinema to graphic design, industrial design to music, publishing to new media and photography. Published and distributed internationally by Electa, the book includes 10 covers, 700 pages of images and 100 pages of text, 2,500 images and a DVD containing 40 videos. The major qualities of the cover are the 10 jackets on each book and the image duality of front and back.
The 10-year history of Fabrica documented by this project sparked the idea of 10 different jackets on each book. This unique concept offers numerous covers with only one purchase, enabling the possessors to select their favorite, to adapt it to their environment, and to change it when they’re tired of it or when it gets damaged.
The image duality expressed through witty visual dialogues between the front and back cover images was inspired by the book’s subtitle, From Chaos to Order and Back, which is also the ironic self-definition of Fabrica’s creative process.