AIGA Design Archives

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Design Category
Book design, 2004
Design firm
Penguin Group USA (New York, New York)
Collection
(2005) 50 Books/50 Covers of 2004

Description

The editors and marketing team wanted a clean, graphic cover for the latest Roddy Doyle novel: a picaresque story of a freewheeling Irish immigrant who heads for New York City and takes on odd jobs, ranging from bootlegger to sandwich-board-sign walker, and eventually befriends jazz great Louis Armstrong. I took as my inspiration the hand lettering of old-fashioned sandwich-board ads, the playful vitality of the jazz era and a color palette that referenced the American experience. Leanne Shapton’s beautiful lettering and art, along with a dark blue uncoated Mohawk paper, create a beautiful package.

Credits
Art director: Paul Buckley
Designer: Gregory Mollica
Illustrator: Leanne Shapton
Author: Roddy Doyle
Publisher: Viking/Penguin Group USA
Typefaces: Hand lettering, Radio FM and Rockwell
Printer: Coral Graphics
Paper: Mohawk