This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
Design Category
Package design, 2000
Design firm
Maverick Recording Company (Beverly Hills, California)
Collection
(2001) AIGA 365: 22
|
Olive is an electronic-pop duo, so the graphic thread running through the campaign was man versus nature. To illustrate nature and technology melding together we had the barcode on every configuration grow into a different type of tree. Later, we took Olive to a strip club, but the only man versus nature at Crazy Girls was us trying to wrest a fistful of sweaty one-dollar bills from the ATM to feed to ’da ladies.