AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Promotional design and advertising, 1970
Agency
Young & Rubicam, Inc
Collection
(1971) 50 TV Commercials of the Year

Credits
Art director: Sy Schreckinger
Copywriter: Bruce Goldman
Director: Steve Horn
Agency producers: Maurice Mahler, Roger Vaughn
Production studio: Horn/Griner Productions, Inc.
Cinematographer: Steve Horn
Client: Metropolitan Life Insurance Company